The Late Karl M. Strauss, Master Brewer
Join the Museum of Beer & Brewing and the late Karl Strauss as we raise our glasses and
toast the 2012 recipients of the Eighth Annual Karl Strauss Award for
Outstanding Achievement in the Beer & Brewing Industry…
“5 Generations of the Leinenkugel Family”
The Brewery's Beginning: In 1845, Jacob Leinenkugel immigrated from Meckenheim, Germany, with his parents and two brothers to Wisconsin. Its rich soil was perfect for growing hops and grains and when he got older, Jacob opened his own brewery in the logging town of Chippewa Falls. The beginning was a humble one. Jacob Leinenkugel and business partner, John Miller, were the only employees. Jacob brewed the beer, 400 barrels in the first year, and John delivered it using a small cart and a horse named Kate. The rest “Is History!”
Please reserve your seat now by making a $100 check payable to the…
Museum of Beer & Brewing, PO Box 1376, Milwaukee, WI 53201
Or click on our online STORE and purchase a ticket there.
Business Attire. “Gemuetlichkeit Happy Hour” 4:00-5:00 with Complimentary Beer,
Dinner from 5:00-6:00, Program from 6:00-7:00 **Value $50+$50 charitable donation**
A Leinenkugel Family Tribute Program will be given to every attendee.
To place a tribute in the Program, please call or email Jim Haertel 414-630-1609 or firstname.lastname@example.org
$100 for one page (8.5h x 5.5w), $60 for ½ page (4.25h x 5.5w) & $40 for ¼ page (4.25h x 2.75w).
Sponsorships: Gemuetlichkeit Happy Hour $1000.
Your tribute or sponsorship is a tax-deductible donation to the Museum’s Restricted Building Fund.
The Brewery's Beginning…
In 1845, Jacob Leinenkugel immigrated from Meckenheim, Germany with his parents and brothers to Wisconsin. Its rich soil was perfect for growing hops and grains and when he got older, Jacob opened his own brewery in the logging town of Chippewa Falls. The Brewery’s beginning was a humble one. In the early days Jacob and business partner, John Miller, were the only employees. Jacob brewed the beer, 400 barrels in the first year, and John delivered it using a small cart and a horse named Kate. The partnership flourished for 17 years until 1884 when John sold his share to Jacob. With the help of his wife, Josephine, and their children the brewery grew. In 1890 a new four-story brewhouse was built. Sadly, that same year Josephine passed away. Over the next few years an icehouse, three-story malt house, bottling house, cooper shop and barns were added.
A Time Of Change…
came upon the brewery during the early 1900's. Prohibition was passed in 1919 and many breweries simply went out of business. The Leinenkugel's adapted to the changing times and began brewing a non-alcoholic "near-beer" called Leino. It wasn't very popular. Again the brewery adapted and started bottling soda water. By the end of Prohibition, Leinenkugel's was the largest bottler of soda water in the area.
Back To The Business Of Brewing…
despite the Great Depression. Breweries were popping up all over, each eager to capture a piece of the wide open market. The family found a brewmaster, modernized and established new sales opportunities.
And New Opportunities…
brought big changes to the Leinenkugel Brewery. TV and national advertising changed the
marketing climate. For Leinie's this meant expanding into new markets and enlisting the help
of Wisconsin heroes like Ray Scott, "The voice of the Packers" to be a part of new advertising campaigns. The brewery grew as well, with the addition of the Hospitality Center in 1979. The hope was to give Leinie fans that made the trip to Chippewa Falls a place to gather and learn about the beer they loved.
The Legend Continues…
with the fifth generation of Leinenkugel's. In 1988 the brewery merged with Miller Brewing
Company. This partnership has allowed Leinie's to share its quality brews with even more beer enthusiasts. Leine's 10th Street Brewery was added in 1995. Beer lovers will continue to enjoy Leine’s for many, many generations to come. Congratulations to the 5 Generations of the Leinenkugel Brewing Family-and especially Jake, Dick & John!