Geoffrey Kroening's profile

Geoffrey Kroening's picture
Member since
December 2017
Last login
View recent blog entries


First Name
Last Name
Bio Information

Geoffrey is an Information Technology Software Developer and Manager.  A native of Milwaukee, Wisconsin, his familiarity with the brewing industry began as a teenager stocking shelves at the Burleigh Beer Depot in the 1960’s. 

He moved to Dallas, Texas to attend the Control Data Institute, as well as, consuming numerous business courses at Tarrant County College to begin a career in the business of Information Technology.

Having worked in the IT field for five years in Dallas as a software developer, he relocated to his hometown of Milwaukee after a nine week break traveling the eastern United States from Maine to Florida. 

Settling down once again in Milwaukee he resumed his career in the Systems and Programming department of the Journal Company, publisher of the Milwaukee Journal/Sentinel, and eventually became manager of the department.   After eleven years with the Journal, he ventured on to a twenty-eight year journey at Fiserv, Inc., an International IT provider to the financial and banking industry, performing as a project manager and manager of software designers and developers.

A twenty year acquaintance with Master Brewer, Gary Luther, drew him to his current board position with the Museum of Beer and Brewing, but their association and friendship was founded on a mutual passion for choral singing with the German choruses of Milwaukee of which they are both affiliated, and a common interest in the history and rich heritage of their native state of Wisconsin.

Geoffrey served on the National Singers Association Board for four years and continues to serve the organization as its website and facebook administrator, as well as, taking on other administration tasks.  He also continues his service to the local singing community as president of the Milwaukee Liederkranz Men’s chorus, Secretary of the Wisconsin Singers District, and Secretary of the German-American Societies of Milwaukee.  Besides lending his organizational, management and administrative experience, he also enjoys hamming it up a bit by performing as Master of Ceremonies for various events sponsored by the organizations he serves.  

He looks forward to working with the MBB Board and associates to enhance the visual and informational content of the MBB website, thus making it a place on the Internet to visit frequently for information, events, stories, and technology not only relating to the history of brewing but also to current events and articles of interest for the professional and home brewing enthusiasts.

Donning his nineteenth century brewer costume and spending another summer brewing beer old world style, and entertaining the guests of Old World Wisconsin’s Living History Museum in Eagle, Wisconsin, is another passion eagerly anticipated.